Nuts, bolts, hot tips, and road-tested information from Holly Million for indie filmmakers raising money

Tag Archives: Sundance

Pitch Perfect — Look for Opportunities to Pitch Your Film to Funders and Distributors

If you’re going to fund your film, distribute your film, or — “Please, Film Gods, hear my prayer!” — SELL your film, you need to be able to pitch. I used to teach a class at Film Arts Foundation and later at the San Francisco Film Society on how to pitch. I guided the participants through an intensive process in which they learned how to answer ten key questions about their film in a concise, compelling fashion. Continue reading

Funder Feature: Sundance Documentary Fund

Hey, documentarians! One advantage you have is an ability to present your film as a “mission-driven, social-benefit project.” In other words, your film’s gonna change the WORLD! Narrative filmmakers have a harder case to make in that realm (although not impossible, as I’ve done it before), so most grants go to docs. Here’s a marquee grant that all social-message docs should take a look at: The Sundance Documentary Fund.

Back in the day, the Sundance Documentary Fund used to be the Soros Documentary Fund. This is a very competitive grant. You really need to have all of your ducks in a row before you attempt this one. Even better, there are two funds, one for Development, and the other for Work-in-Progress. So if you can snag the Development grant, you know that increases your chances of grabbing the Work-in-Progress grant. Work-in-Progress covers films in production or post-production. Almost nobody funds production anymore, it seems. Which is why they say, “For everything else, there’s VISA.” But here is a rare exception.

The Development Fund gives grants up to $15,000, and the Work-in-Progress gives grants up to $75,000, although most grants fall in the $20,000 to $50,000 range. There is a checklist of application materials available online. As with most competitive grants, for which hundreds if not thousands of filmmakers are applying, you need to have outstanding ideas that are clearly and compellingly communicated, a solid team, a solid plan, and for the work-in-progress grant, a kick-ass trailer that blows their socks into the next county.

I recommend forming your own “review panel” to read your application and critique it before you send it off. If you want to enlist more public commentary, you can do what filmmaker Brad Lichtenstein did and post your Sundance Documentary Fund application online, on your blog, soliciting input from random strangers. You know what they say about the kindness of strangers.

In fundraising solidarity,
Holly Million

(Photo by Andrea Schafthuizen)